Kaki Shopping

Avid shopaholics like yours truly could not ask for more. Nowadays, we are all exposed to ads of various forms and means, from the conventional television commercials to the mainstream print media, targeting newspapers and magazines, and more prevalent these days, ads that make themselves known to consumers via cyberspace.

I am sure many of you are receiving emails from companies advertising their services and products on a regular basis, but this is all child’s play compared to the big wave that is hitting the advertising industry, which is known as blog marketing.

Blogs are rampant these days, and I think if I were to throw a stone (metaphorically) in a pool of people, it would hit two or three bloggers at once. At worst, it would hit one person who reads blogs daily.

Because of this, it is inevitable that blog advertising, through various forms, is beginning to become a stronghold in advertising, which also means great news for shopaholics like me. IZEA is a company that promotes blog advertising through different channels like SocialSpark and PayPerPost, using Social Media Marketing services, ranging from blog posts, blog sponsorships and even product sampling. If you ask me, I would certainly buy a product endorsed by a consumer rather than an advertiser, because it shows that the product is really good.

It is a win:win situation for everyone involved because with IZEA, the advertiser broadens its horizons using the powerful tool of blog marketing, and the blogger or shopper gains from the rewards reaped, whether tangible or not.